Friday, December 24, 2004

UCC Commercials Update

Since I saw a couple of letters to the editor on the subject of the UCC's recent God Is Still Speaking tv ads, I thought this might be a good time to bring everyone up to date on the advertising campaign and the parallel campaign to pressure the FCC to actually promote its core mission:  preserving the airwaves as a public trust.

As many of you may have seen during last night's "ER" rerun, there's a new GISS ad out.  You can see it by clicking on the link above.

Yup, the ad is running on both NBC and CBS, even though the core message is essentially the same as the "Bouncer" ad.  For some reason, the two networks decided that the second ad was less objectionable.  The UCC national offices are just as puzzled as we are.

There are GISS radio ads running as well, and I believe one or two more tv ads in the works.

According to the "Still Speaking" blog, the UCC's church finder web program has received over 100,000 hits as of 12/20.  That number is sure to spike this week, as families look for a church to attend on Christmas Eve.  They don't have data yet, but they claim that the response they've received in various forums has been overwhelmingly positive.  I can agree with that, based on reactions around here.

Meanwhile, the Accessible Airwaves project has seen 4,668 letters go out to the FCC.  

The only dark spot in an otherwise sunny sky is that they've only raised about $15,000 of the $100,000 they need to keep the battle going.  If you'd like to pitch in to remedy the situation, go here.

And if you'd like to tell me what you'd like to see in the next round of ads, use the comments below.

And with that, a Merry Christmas and good night to all!  I'll be thinking of you as we light our candles and sing "Silent Night" tonight...


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